Last week in Tech Talk Tuesday we discussed why you should have a company blog.  This week I’m going to give you the steps to make this a reality.  Like most goals you will need to make a decision about how much time and effort it is worth spending on this and this will directly correlate to the quality and results you end up with.

First we’re going to go over some instruction about the basic tools for putting content online.   The best way to do this is with a Content Management System or CMS.  A CMS allows for you to log into your site from any computer and any location and gives you an interface for adding content that is as simple as typing a word document or sending an email.  There are lots of CMS providers available.  For the sake of this post we’re going to stick with the most popular one and my favorite, Word Press.

The quickest and easiest way to add a company blog…

Time: 15 minutes
Cost: $10 year
There are two versions of Word Press.  The first is hosted by Word Press and the second is hosted by you.  Hosting with Word Press is much easier because they manage all the hard stuff for you.  However it will allow you much less customization and freedom.

Here’s how you can easily set the hosted version of Word Press up.
1.  Go here and establish a new (and free) account.

2. Your blog address will be something like www.company_name.wordpress.com.  We’ll want to change that.  Add the Domain Mapping upgrade to Word Press ($10 year) and you’re all set!

Log into your account and start writing!

Upgrading to the better option…

Time: 60-90 minutes
Cost: About $150 year
The other version of Word Press is the self hosted version.  This will take a little bit more work for you but will offer you much better results.

Michael Hyatt has a very detailed instruction guide for how to do this and so there is no reason for me to rewrite it.  He says it’ll take 20 minutes and it might take him that long, but frankly I would plan on it taking at least an hour.  Note that Michael’s instructions are for those who do not have a hosting account yet.  If you already have a company website and a hosting contract then you can most likely use your current host.  Check with your company and find out whether they offer Word Press support.  From there simply follow the instruction guide.

Upgrading even further…

If you are using the self hosted version there are many other things you can do.  The first of these is to purchase a theme and customize your content.  There are two ways to do this.  The first is to purchase a “premium theme.”  These themes are built by professional designers and are very inexpensive and offer great support.  They are sold to thousands of people and so the disadvantage is that your site will look like a lot of other people’s sites.  However some of the themes are fairly simple to customize to match your companies current branding.  Short of hiring a designer to create a completely custom site this is the best option.  In the Premium Theme market I recommend the following companies for what it’s worth…

Studio Press
Elegant Themes

Hope this helps!

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