The first issue of The Presco Mark was February 2012.  It was the inaugural edition of our newsletter.  Since then, we have been publishing it monthly to positive customer feedback.  During this time, we have reviewed tips for all stages of the sales cycle, provided in-depth product information, shared inspirational stories, taught a few Excel short cuts, and more!

If you missed an issue or would like to share them with a friend, we have setup a page with links to all the issues.

What do you like most about the newsletter?  Would you like to see any changes to it?  Let me know what you are thinking by dropping me a line at mktg@presco.com.

Most homeowners overwater their yard, unintentionally wasting money every time they take out the hose or turn on the sprinklers. To raise awareness of the benefits of efficient watering practices, the Irrigation Association has named July Smart Irrigation Month.

Using an automated irrigation system is one of the best ways to keep your lawn and landscape beautiful and healthy, while minimizing water waste. Make time this summer to be sure you’re getting the most out of your irrigation system, while keeping utility bills low and helping to protect the environment.

Smart Scheduling & Watering

• Today’s irrigation controllers allow you to easily adjust your system’s watering schedule to fit different watering needs.
• Schedule each individual zone in your irrigation system to account for sun, shade and wind exposure.
• Consider soil type, which affects the how quickly water can be applied and absorbed without runoff.
• Make sure you’re not sending water down the drain. Set sprinklers to water plants, not your driveway, sidewalk, patio or buildings.
• Water at the right time of day. Watering when the sun is low, winds are calm and temperatures are cooler minimizes evaporation by as much as 30 percent. The best time to water is during early morning hours.
• Thoroughly soak the root zone (generally within the top six inches of soil for lawns), then let the soil dry. Watering too frequently results in shallow roots and encourages weed growth, disease and fungus.
• Reduce runoff by watering each zone more often for shorter periods. For example, setting your system to run for three, 5-minute intervals with some soak time lets water infiltrate the soil better than watering for 15 minutes at one time.
• Adjust your watering schedule regularly to account for seasonal weather conditions, plant size and other factors. Monthly (or even weekly) adjustments keep plants healthy without overwatering.

Welcome to the Presco Newsletter for May 2012. We hope you find it informative and interesting! Each newsletter has 3 sections: Sales Tune-up, Product Focus, and Marketing Spare.

Sales Tune-Up

Now that you have a qualified lead, you move into the opportunity definition stage of the sale. This is where great salespeople shine! The single most important piece of advice is to shut up and listen. The lead will tell you what they want and how they want it, provided you ask the right questions in the proper manner and listen to them. Keep in mind that you should be asking open ended questions rather than close ended questions.

Click here to read the entire article.

Product Focus

Underground Warning Tapes are used for the safety and protection of underground utility lines. The tape is laid above the utility pipes/bundles, providing a warning that there is a utility asset under the tape. There are two primary types: Detectable and Non-Detectable.

Click here to read the entire article.

Marketing Spare

So you are on a great website that has some awesome table that you want to put into Excel. You highlight the table and paste it into Excel and…it put all the data into one cell rather than formatting as a table. Never fear. Here is a simple trick that works most of the time.

Click here to read the entire article.

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