OK, so this is one of the coolest things I have seen in awhile… the Swedes (of course) have invented an invisible bike helmet… that’s right….you put it on and nobody knows it’s a helmet. It looks a lot like a scarf and is actually fairly trendy looking if you’re into the hipster scarf wearing kind of thing. Regardless if you are or not, it’s a helleva lot cooler looking than a piece of plastic sitting on your head! You’ll need to see it to believe it but basically it’s an inflatable airbag that senses a crash and inflates around your head protecting you from a fall. Not sure if it will ever catch on but it’s always nice to see companies coming out with new and innovative products for the marketplace. Congrats Hovding!