There are a million different ways to advertise but this one has got to be the coup de grace. Not only has West Jet racked up almost 10 million hits on the video, they have made customers for life and above all else, they have brought a little of the magical Christmas spirit back into travel. Folks left overwhelmed with happiness, with a little spring in their step and a twinkle in their eyes. Hopefully they’ll pass this generosity on and it will make the holiday season better for everyone they meet. This is really what we strive for in advertising. Kudos West Jet! Enjoy the video below!